Ungaro's CEO insists Lindsay Lohan is still wanted by the label.

Mounir Moufarriage slammed rumours the 'Mean Girls' actress is to be axed by the French fashion house - after her debut collection was a critical flop - and insists she is still very much involved.

He said: "As we speak, she is in New York in shoots with Ungaro. The decision to appoint her was controversial, but then fashion is controversial anyway, and you need some novelties and you need to test some new ideas."

He also said Lindsay's association with the label has helped increase sales even though her collection is not yet available in stores.

He told WWD: "There are some girls out there that whenever they move, whatever they wear, they attract attention, even if they make mistakes. It's all publicity. We've got a celebrity and it's a new concept, which we're going ahead with. Ungaro, let's recognise it, was a dormant brand, and now everybody's talking about it today, so the level of awareness has improved greatly."